Join the dark side -the darth side- was meant to be a creative campaign for the launch of the first black vodka in Mauritius. The client wanted the campaign to be a little bit Star Wars oriented while creating a provocative feel among the audience. Promoting a new product on the Mauritius market and making people willing to buy it was the main aim.
We worked out two different concepts and was able to achieve the project successfuly. The solution was to create a teaser that would be displayed on social network for a week before the launch on the market. Then we took various shots of beverages that could be created with the dark Vodka. Finally we added a little touch of humour to the overall project while doing the reveal.
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